How to use the Magical Starlight brand to maintain a cohesive identity in all visual media.
A brief intro on the importance of maintain brand consistency and the history of our brand. (I have the text for this, will upload when able -Tim)
Download the entire logo pack. This includes all versions of the logo. When possible, use SVG format for the best quality. PNG format will provide a good quality image. JPG should be used if SVG or PNG is not able to be used.
Use this logo whenever possible. Maintain the logo’s orientation, and make sure it has plenty of space to breathe. Be sure to maintain an aspect ratio of 1:3.5 (1 unit tall for every 3.5 units wide). It is never acceptable to “squish” or “stretch” the logo to get it to fit or fill up space.
Use this logo in situations where the primary logo will not work, and it’s appropriate to have just a mark represent the brand. It is never acceptable to “squish” or “stretch” the logo to get it to fit or fill up space.
Secondary with lettering
Use this logo in situations where the primary logo will not work, and it’s appropriate to have just a mark represent the brand. Aspect ratio is 1:1. It is never acceptable to “squish” or “stretch” the logo to get it to fit or fill up space.
Use this icon for social media icons where a square logo is required. It is never acceptable to “squish” or “stretch” the logo to get it to fit or fill up space.
Our Hector logo may be modified to reflect the current production but only after approval by the Artistic Directors. The modified logo should only contain the Hector image and not include the company name. (Section to be cleaned up – Tim)
A brief overview of when/where to use CMYK values vs RBG. (Text to be uploaded by Tim)
These colors are the most common ones used to represent our brand. The color values of each are specific, so use their values precisely.
This is our secondary color to be used sparingly for accenting or effect. The color values are specific, so use the values precisely.
Our primary typography which should be used for titles, headlines, signage, or brief text.
Our primary accent typography which is reserved for exclusive use in our logo. This typography should not be used for any other purpose.
Our secondary typography which should be used for lengthy text or to accent our primary typography.